Businesses worldwide have shifted focus to gathering customers on their social media platforms rather than their websites.
However, social media is crucial to the success of any company’s digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Therefore, a succinct strategy will help your brand tackle its goals with a sense of purpose.
Today, social media marketing strategy requires a unique set of skills whereby brands need to fully understand the needs of their audience. To help you out, here are 6 social media strategies you need to implement.
Lets check them out.
Set goals that make sense for your business
Let’s kick things off with a quick question: “What do you want from social media, anyway?
Social media marketing strategy planning starts with your goals. Perhaps you want to build a community or a more dedicated following. Maybe you want your social accounts to drive more revenue this year.
Either way, your goals will define your content strategy and how much time and energy you’ll need to dedicate to your campaigns.
Specify your target group
Understanding your audience is crucial to a successful social media marketing strategy. After all, you should be creating content (from scratch or reusing curated content) that your target group likes, comments on, and shares. Luckily, there are a few ways to get to know your audience.
- Check out who your content resonates the most with
- See whether this group matches the ideal audience for your brand
- Get familiar with relevant surveys, reports, and statistics to gain more insights
- Come up with a few personas to represent that ideal audience
Knowing your average follower’s persona will allow you to adjust your social media campaigns according to your real audience’s expectations.
Learn everything you can about your audience
Knowing who your audience is and what they want to see on social media is key. That way you can create content that they will like, comment on, and share. It’s also critical if you want to turn social media followers into customers for your business.
When it comes to your target customer, you should know things like:
- average income
- Typical job title or industry
Get to know your fans, followers, and customers as real people with real wants and needs, and you will know how to target and engage them on social media.
Social media analytics can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. These insights allow you to refine your strategy and better target your audience.
Start using chatbots
You may have already heard, but chatbots are in. This comes as no surprise as they are the one digital tool that can communicate and resolve problems for your customers without the potential need for any human interruption. In addition to the above, chatbots integrate with the platforms that consumers now feel most comfortable interacting through social media. The AI-powered chatbot allows you to create a chatbot that:
- Doesn’t require any coding knowledge
- Can answer customer questions
- Is able to take orders directly from Facebook Messenger and comments
- Integrates with all the major payment systems
Do a social media audit
If you’re already using social media, take stock of your efforts so far. Ask yourself the following questions:
- What’s working, and what’s not?
- Who is engaging with you?
- Which networks does your target audience use?
- How does your social media presence compare to the competition?
Once you collect that information, you’ll be ready to start thinking about ways to improve.
Track your competitors
It’s always important to keep an eye on competitors—they can provide valuable data for keyword research and other social media marketing insight. If your competitors are using a certain social media marketing channel or technique that seems to be working for them, considering doing the same thing, but do it better!
In a nutshell
Your social media marketing strategy is your plan of attack. But in a space like this that literally changes by the day. With surprise newsfeed algorithm updates, new channels, and audiences always ready for something new, you need to remain flexible and keep your finger on the pulse of the internet to constantly improve without getting distracted by every new shiny object.