Video has been the king of marketing since the 80s. Not only is it the most successful method of marketing to people but also the most efficient. Social Media and Mobile Phones give people the power to film and publish their content themselves.
Here are a few video trends to look out for –
Silent Video
With more than 85% of the short videos being viewed without sound, you must say what you want to say sans the audio. You can use audio-to-text features on the apps to show what you’re saying on screen as text.
This can be useful if you are trying to reach a wider audience as you will not have to care about your accent and diction. Speech-to-text is a great way to give people options with accessibility or not familiar with the accent that you might be speaking with.
Video first
As seen in the past two years, short videos are the most widespread form of content. They are easy to share and highly engaging which is the reason why it has become so popular in recent times.
You should think of converting all your current content into video and take full advantage of this. The recent success of Tik-Tok and Insta Reels shows that people are more interested in small videos and not longer ones.
Short Form Videos
The attention span of the average social media user has gone down for a few years, with short-form videos being the latest trend. Audio and Video when combined is a powerful mediums that can get you the best results in a short time.
Tik-Tok was the trailblazer for this and other social media giants like Facebook, Instagram and Youtube followed suit. This shows that the younger demographic is much more interested in short-form video and the algorithm pushes that too.
Monetization
Social Media influencers have the reach of many millions of people and each of the big platforms boasts more than a billion active users. This means that people will have an insatiable need for more and more content.
Now people can monetize their videos and also get paid for their videos. Many brands and companies have collaborated with people with large social media followings to get reviews of their products or just spread awareness.
Brand Building
If you have a business then it has never been easier to get it in front of millions of people. With the organic reach of social media, you can put your business out in front of people and take the help of influencers along the way too.
They can give the people a first-hand experience of what you offer and show it to people too. People can see your product or service in action and get an idea of what it is like to use them. It increases your credibility and also establishes trust in the public place.
In the end
If you keep these trends in mind while making your future videos, then you will have a better chance of getting your video out in front of a large audience.
