Every online store should increase traffic and conversions. But even when you’ve put together a basic strategy, it can still be difficult to decide which e-commerce marketing tactics to try.
That’s why we put together a summary of effective e-commerce marketing tactics and electronic tools, along with ideas to help you implement each approach. The ideas themselves range from simple acquisition to generating new purchases from an already existing customer base.
A comprehensive e-commerce marketing strategy consists of tactics both on and off your website. A good marketing strategy can help you increase brand awareness, increase customer loyalty, and ultimately increase online sales. You can promote your online store using company-wide online store marketing tools or to increase sales of specific products. Let’s explore some of these e-commerce marketing strategies more.
Online store SEO means optimizing the online store for search engines. The goal is to get your product page in the top 10 results on any search engine. This will bring more organic (free and paid) traffic to the website. The research found that organic results are 10 times more likely to be clicked than the #10 page. Some ways to invest in SEO include:
- Keyword research and adding keywords to your page URLs, product descriptions, and blog posts
- Optimizing your site structure and creating a good user experience
- Building backlinks from other reputable sites
While SEO is difficult to implement it has its own merits. If your SEO marketing strategies pan out well, your products will be on the top always.
Influencer marketing campaigns
Influencer e-commerce marketing is a smart way to boost your store online. It helps you reach new audiences, increase brand awareness, and partner with content creators who sell for you. Influencers are like online celebrities or ambassadors for your brand. You pay them to promote your products with free products, cash, or discounts.
Instagram is the most popular channel used by 67% of brands. Other marketing channels include YouTube, TikTok, Facebook, Snapchat, and Twitch. Influencer e-commerce marketing is great for finding relevant customers. Promoting products through influencers shortens the sales cycle.
Improve live chats
Interacting with buyers on your website through live chat is an effective e-commerce marketing strategy. Many live chat tools allow you to target a browser for specific pages after they’ve been on your site for a certain amount of time, or even after they’ve reached your site via an email newsletter. Live chat also allows you to speak directly to your customers so you can respond and address concerns as soon as they plan to buy.
Anticipate future sales
If you have the opportunity to expand your product range, assess the market demand and see if it is worth the cost. Different methods can be used to achieve this like keyword research, geo-validation, social media trends, etc. Another creative way to test your market is to pre-sell products to see how many people place orders.