New technologies are continually posing challenges to the public relations industry. Public relations is being forced to shift its focus due to the emergence of new social platforms and how we use them. The growing use of artificial intelligence, the cookie-less world, and the desire for new measuring modalities driven by data are other reasons.
As we get ready to ring in the new year, PR and marketing plans should take some of the most noteworthy trends we’ve noticed into account.
Combining Mobile with Social Commerce
Businesses can no longer afford to overlook the potential for higher sales that may be obtained via well-planned and implemented social media campaigns. Especially the growth of social commerce and click-through-to-buy capabilities across various social media platforms is noteworthy.
To increase social media awareness and keep up with emerging platforms like TikTok, Reels, and live-streaming purchases, earned and paid approaches are required. Count the number of times you check your phone during the day if you’re still unsure whether a mobile-first strategy is the best option.
Dealing with creators to produce something unique and interesting for their audience will be crucial in 2024. It will be more important than working with macro influencers to inform them of your desired results. To find and promote new and emerging talent, we work closely with TikTok and other social media platforms.
Giving the right individuals the freedom to produce will pay off in a positive way if you invest in them. Another strategy to guarantee a successful campaign is to include one or two creators early on and have them participate in the brainstorming phase.
Connections and Customizations
To achieve a cookie-free future, a permission-based marketing database should be built. To retain attention, address the audience’s issues that are personally relevant to them. One-to-one marketing will be the main factor for the success of many brands in 2024.
Figure out how to use data to divide and conquer the audiences. This will help you reach the right audience at the right time with the most appropriate messages. PR professionals might benefit from the same personalized marketing approach. Strengthen your media relationships and provide your contacts in the media with valuable content. This the best method to deal with the shrinking media market.
There is a growing interest in linking public relations efforts with hard data. Communicate effectively with the clients what are the parameters of success for each campaign. This will help in succeeding in this unchartered territory.
Explore new approaches and technology that will enable you to achieve your objectives and be aware of them. Be flexible and open to change. The PR and marketing industries are rapidly evolving, so it’s important to keep up with the latest developments. Your company’s ability to support the brands you represent on many levels will improve the more you adapt.