With the pandemic changing how the world sees companies, your marketing team will have to take extra steps to change and adapt in 2022. Gone are the days when you could have a solid marketing plan at the start of the year and not change it throughout the year.
Now as there are new trends in social media apps, and consumer behavior. you will have to map and change accordingly too. In 2022 the risk-to-reward ratio might be a bit askew, but it is the best time to experiment too.
Here are a few trends to jump on –
Video Marketing
Video has been king since the 80s. It is the best way to get people interested in your products. Video ads overtook almost every type of advertisement ever since they came out. With social media also favoring the short video concept, you can use “Video Marketing” to further your reach.
Incorporating video into your marketing strategy must be of paramount importance now. It will help you increase brand awareness and also be in front of millions of people. It humanizes your brand as a whole.
Content Reigns Supreme
The demand for content has never been higher, you will now have to feed copious amounts of content to the algorithms. Just to get a chance to be in front of people. Add to that the frequency that the new algorithms require, and you will have to schedule all of these weeks in advance.
Data Is Power!!
With data-driven analytics helping businesses to make better decisions, you should use the data to see what is working. Data is a powerful tool and if you harness it correctly you can easily map out what kind of people are looking to buy from you.
You can then intensely target them via ads and see more and more people coming to buy from you. Having data like this helps you custom tailor your sales tactics and strategy. It will become more streamlined. And you will be able to weed out people that are not interested in your product or service.
Social Media
Whether you like it or not, social media is now a part of marketing strategy in 2022. You can harness its power and place yourself in front of millions of people from all over the world. It has been a great tool for leveling the playing field. You, even as a small business, will have access to a large audience.
Virtual Events
Having small events where you take people through your product/services is a fantastic way of forming a community around your brand. Add to that, the fact that you can address people’s concerns directly. And it is a great way of interacting with consumers firsthand.
You can use any platform like YouTube, Zoom, or Twitter Live to host these. All that you need is a phone camera and a stable internet connection.
In the end
There have been many changes in the marketing landscape in the last few years. With the rise of social media and the pandemic and changing consumer behavior, you will have to change your marketing strategy a bit too.
Implement a few of these and see the difference yourself.
